Abstract

We contend that big data and management for sustainability are very good bedfellows, in that many of the affordances big data provides are naturally aligned with sustainability concerns (eg, multidimensional nature, collective actions, smart allocation of resources, efficiency priority). Notwithstanding this promising stepping off point, and the enticing analytical opportunities that an abundance of data will generate, we provide some reflections on big data and the most promising avenues of research it might inspire in the …