Senior ISDE Sustainability Research Team
Guillermo Maraver-Tarifa is Associate Professor at the Department of Marketing and Market Research, University of Granada. He develops his teaching since 1989 in the area of marketing where he teaches subjects related to distribution channels management and tourism market research. He is also tutor for the National University of Distance Education (UNED) since 1988 and consultant for the University Oberta of Catalonia (UOC) since 2001.
He has worked in various research projects about consumer behavior, retail, distribution channels management and sustainable development. He was the coordinator and co-author of the books Distribución Comercial, UOC ed. (2003) and Distribución Comercial, Delta, ed. (2009). He is author of Relationship marketing in the logistic system, University of Granada, ed. (2002). He is also the author of several articles and book chapters on these topics published nationally and internationally.
He was associate dean of international relations at the Faculty of Business and Economics at the University of Granada during 6 years and has taught several courses and conferences in different partner universities.
He has also participated in various seminars and master related to marketing management in tourism businesses and he is teacher and coordinator of the module on marketing management in the Master of Management and Administration of Tourism Business (DAET) at the University of Granada.
Currently he focuses his research activities around the strategic analysis of distribution channels and strategic planning from a sustainable development perspective.