Vera Ferrón-Vilchez is an Associate Professor of Management at University of Granada (Spain) since 2013. Previously, Vera was Associate Professor (from 2010 to 2013) and Interim Professor (from 2008 to 2010) in the same department as well as a research fellow affiliated to various Spanish research projects. She belongs to the research group called “Innovation, Sustainability and Management”. Her PhD dissertation, entitled “The proactive environmental strategy and internal approaches in business”, has the international mention and was presented in October, 2009. At present, her research is about whether it is (or not) profitable to be an environmentally responsible firm, analyzing those advanced practices of environmental management that are most interested in adopting by firms from the point of view of improving both economic and environmental performance. Her research interest follows different approaches: from the perspective of internal process improvement (e.g., adoption of environmental management systems and certification via ISO 14001 and/or EMAS, eco-innovation, eco-efficient practices, etc.) to those aspects related to the improvement of the corporate image through the adoption of environmental practices (e.g., greenwashing, reputation, environmental legitimacy, etc.). Vera is concerned in knowing whether these activities are (or are not) related to the improvement of business profitability. Vera has published several works in JCR-indexed journals such as Journal of Cleaner Production, Business Strategy and the Environment o Journal of Environmental Management, among others. She is interested in the dissemination of hers work and, therefore, she usually participate in the main academic conferences, both national (ACEDE, AEDEM) as well as international (Academy of Management Annual Meeting, EGOS, EURAM, GRONEN).
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